Installed ARR by product
Commercial update
The group, in the numbers that matter.
Every figure on this page is read live from the Entirely Record, the group’s system
of record, in EUR. A small number of inputs are still entered by hand and are labeled as such;
each one is being replaced by a direct system connection (NetSuite billing, HiBob) as it lands.
Net revenue retention by product
Where the revenue sits
Installed ARR by region
Regional overview
Portfolio pipeline
Every open deal, and the year against plan.
Live from the record’s pipeline snapshot and signed bookings. Attainment is measured
against the FY2026 new-ARR plan held in the record.
The year in pictures
ARR by close quarter, per product
Attainment against plan
Active pipeline by product
Active ARR by stage
Active ARR by region
Deals
Customer view
The installed base, account by account.
967 customers across five products, live from the record. Reseller/delivery attribution
is not yet a field in the record and will appear here when the partner registry lands.
The base in pictures
ARR by product
ARR by region
Accounts by product count
ARR by segment
Multi-product accounts
All customers
Business velocity
What we close, month by month.
Signed bookings from the record, split new business vs. existing customers. Created-pipeline
flow, sales-cycle length and the forward forecast join this view when deal stage history and the plan
workbook connect; until then this shows what actually closed.
Closed ARR per month
Logos closed per month
Regional overview
Market signals · board report
The market is moving toward us.
AWS Summit Cannes 2026, June 2026 · authored analysis, not a live feed. Across a
Global Media & Advertising panel (McKinsey, AWS, Warner Bros. Discovery) and a CMO fireside (Zoom,
Slack, Slalom), senior leaders independently described the future of marketing technology in terms
architecturally identical to our strategy: agentic architecture, a system of record, the MCP protocol,
best-of-breed orchestration, outcome economics.
82%
of advertisers expect to buy AI ads within six months
McKinsey demand data · Jun 2025
75%
predict increased spend with AI — additive, not substitutive
McKinsey demand data · Jun 2025
86%
of marketers name simplicity their number one demand
CMO fireside · Jun 2025
Meeting in Cannes, June 2026 two rooms, one consensus
Session A · Global Media & Advertising Panel · $600B market
Marc Brodherson
McKinsey — Senior Partner
McKinsey — Senior Partner
Stephanie Layser
AWS — Senior Leader
AWS — Senior Leader
Nage Sethu
Warner Bros. Discovery — SVP Technology
Warner Bros. Discovery — SVP Technology
Session B · CMO Fireside · Operating at the speed of AI
Kim Storin
Zoom — CMO
Zoom — CMO
Ryan Gavin
Slack — CMO
Slack — CMO
Sangeeta Prasad
Slalom — CMO
Slalom — CMO
Every bet, against the evidence 8 of 10 strategic bets corroborated by both rooms
| Strategic bet | Media panel | CMO fireside | Status |
|---|
The voices that matter
“Agents need a system of record to operate through to make agents perform effectively.”
Marc Brodherson · Senior Partner, McKinsey & Company — one statement that positions Entirely OS not as another agent, but as the infrastructure agents require to function.
“Marketing cannot be green if the business is red. Marketing is the product.”
Ryan Gavin · CMO, Slack — CMOs are dropping vanity metrics for revenue accountability, echoing our Value Domain design and outcome-based pricing.
Agentic is the right path — and it mirrors our architecture.
Warner Bros. Discovery · a single front door via MCP, agent-to-agent integration and a unified operational backbone — structurally identical to our Layer 1–3 architecture. WPP, the largest agency group, is building its own MCP server.
The buyer journey we designed for.
AWS · clients move from individual use cases to automated workflows; the challenge is making proofs of concept enterprise-grade. Our governance envelope is the graduation path — and savings get reinvested into new channels.
Where both rooms converged cross-session synthesis
Best-of-breed plus agents is the future, and every marketer becomes a GTM engineer across silos — our open ecosystem and Value Domain model.
“Agents need a system of record” meets the CMO demand for “an interface to learn faster” — the Intelligence Graph is both product feature and organizational need.
Token economics are well-oiled and 75% of spend is additive, while CMOs let go of vanity metrics for revenue accountability.
Consumer brands go direct and agencies need agentic capability; Zoom goes straight to creators. Marketing Operator and Facelift answer both.
Efficiencies are reinvested, not cut; people become 2x–5x more productive. Marketing Operator shifts 75% of the function from production to strategy.
Non-linear workflows replace linear processes; it starts with how we restructure work. Our TOM is the model CMOs say they aspire to.
Winners and losers by 2030
Winners
Orchestration platforms
Best-of-breed needs a coordination layer — Entirely OS.
Best-of-breed needs a coordination layer — Entirely OS.
MCP-native ecosystems
The protocol becomes the integration standard.
The protocol becomes the integration standard.
Platforms building in the open
Developer-community gravity, Anthropic-style.
Developer-community gravity, Anthropic-style.
Losers
Monolithic suites
Rip-and-replace dies as everyone brings their own tools.
Rip-and-replace dies as everyone brings their own tools.
Point solutions without AI
Agents absorb their functionality or route around them.
Agents absorb their functionality or route around them.
Intermediaries without agentic capability
Brands in-house when agents deliver what agencies once did.
Brands in-house when agents deliver what agencies once did.
Structural advantages — validated
| Open ecosystem | best-of-breed is the winning model |
| MCP-first architecture | confirmed by WPP and WBD |
| Intelligence Graph | the declared system of record |
| Five best-of-breed products | the stack agents orchestrate |
| European governance | the enterprise graduation path |
| Operating model | we live what CMOs aspire to |
Where we act now five immediate moves · Q2–Q3 2026
What we are watching risk assessment
| Risk | Mitigation |
|---|---|
| Hyperscalers build their own orchestration layer | Marketing-domain depth — ontology, compliance, 20+ years of data models — is not something they will replicate. |
| MCP fragments or a competing protocol emerges | Architecture is protocol-agnostic at the transport layer; MCP is the current bet, not a lock-in. |
| Pace of change exceeds engineering capacity | Treat MCP and the Intelligence Graph as non-negotiable; other capabilities follow. |
| Panel signals lag mid-market buyer behaviour | Monitor adoption quarterly; the installed base provides runway regardless. |
| The truth-loop problem applies to us too | Validate that our own signal flow surfaces real client truth — this dashboard is part of that answer. |
The three questions for the board the convergence is unambiguous
01 · Are we building it fast enough?
MCP acceleration is the highest-leverage action.
02 · Are we telling the story clearly enough?
“System of record for marketing agents” and “operating model as product” become our two lead narratives.
03 · Are we living it authentically enough?
Our operating model is a differentiator only if our own signal flow works as designed.
The market is moving toward us. Entirely — in tune. · Prepared for the Entirely Board of Directors · Distribution: CEO, EEB, board members · Next review: Quarterly Portfolio Strategy Review · Authored analysis (AWS Summit Cannes, Jun 2026), not a live feed.
Entirely Board · read from the Entirely Record
Figures marked measured come from connected sources through the record.
Figures marked entered by hand are manual inputs (finance transcription) and are being replaced by direct
integrations as each system of record connects. All amounts in EUR.